Who says old media is dead? Not Procter & Gamble! The world’s biggest advertiser plans to roll out Rouge, its Canadian custommagazine in the U.S. this fall. P&G first launched Rouge in Canada in 2005, then tested the magazine with 2 million U.S. households last September. The full rollout with the fall 2009 edition will reach 6 million to 7 million homes. In all, the spokesman said 11 million North American consumers will have received the magazine by next year. “Roug...